2009-06-15T20:20:01-07:00 16270 11500 15122 1 2009-06-15T21:39:29-07:00 2009-06-15T20:20:02-07:00 <p><span style="font-size: 10pt; font-family: Helvetica; color: black;">The Future of Advertising project, undertaken by the Wharton School in cooperation with the Advertising Research Foundation, was recently released and takes a look at the future of advertising amongst different types of media. As it wasn’t all good news for media, online advertising has proven to be effective and the vision of the future. Online advertising not only works, they create more purchase intent. Search generates a higher lift in offline sales per consumer exposure than display, but display, with a larger reach, is likely to produce a higher overall lift. The research also shows that display and search used together produce a higher lift than using each one separately. This study should help companies better allocate their </span><span class="apple-style-span"><span style="font-size: 10pt; font-family: Arial; color: black;"><a href="http://www.volacci.com/">SEO</a> </span></span><span style="font-size: 10pt; font-family: Helvetica; color: black;">funds and advertising budgets when choosing what media their consumers are using, especially with a growing consumer base using search and social networks.</span></p> 32253 11500 1 16270 1 2009-06-15T21:42:16-07:00