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      <description>&lt;P&gt;&lt;FONT face="Courier New"&gt;At Cequity, we believe &lt;STRONG&gt;Analytical Marketing&lt;/STRONG&gt; &amp;nbsp;will be the biggest competitive advantage enterprises will have in the next decade or two. Successful enterprises of tomorrow will be the ones who can organize and leverage customer information at speed ,to optimize their marketing performance, increase accountability, improve profit and deliver growth. Cequity insights will bring to you trends and insights in this area and it's our way of sharing best practices so as to help you accelerate this culture and thinking in your organization. We call this kind of an approach &lt;STRONG&gt;Analytical Marketing&lt;/STRONG&gt; and we will constantly bring in "best practices" for improving your capabilities in&amp;nbsp;&lt;STRONG&gt;Analytical Marketing&lt;/STRONG&gt;.&lt;/FONT&gt;&lt;/P&gt;</description>
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